1) http://www.emeraldinsight.com.ezproxy.apollolibrary.com/journals.htm?articleid=17019404

This article shows how young consumers think and their mindset to buying. Young consumers are the most one's to watch out there.

2) http://search.proquest.com.ezproxy.apollolibrary.com/docview/227730832

When coming the buying, consumers don't think of the consequences. But there are always consequences and this shows.

When discussing consumer psychology, you try to get into the consumers head. In reality, the business owners play a mind game on the consumers for the consumers to lose money and him to gain money on their cost. As a business owner you need to dissect the area of where you are planning to put your business and to get into the consumers head. So, you can tell what people go for and what will make you money. For instance, McDonald's and Subway are popular fast food places and do make money. When trying to put out a popular place like McDonald's and/or Subway , you have to look at the income of the people that live in the area, population and families. The more people with a higher incomes will only make you have more money in your pocket and a better opportunity to expand your place of business.

To start off with, business owners have to figure out who their consumers are as Kendra Cherry of "The Psychology of Consumer Behavior" mentions. When evaluating a business, consumer psychologists look at many areas to see what gits right, such as how consumers chose products, services and products, the thought process behind thoughts and emotions behind consumer decisions, how environmental variables such as family, friends, media influence busying, what motivates people to buy that particular product over another product, how personal factors influence people to buy that product, and finally what can be done to reach consumers about that particular product. (Cherry, Kendra) If you were ever to open your own business, those are the six steps you should take deep detailed on. If you go through all six steps and all comes up clean, that your business will sell, then go right ahead and open the business. Of course, if you have the money. But like many entrepreneurs, they do not know when to give up and if they see not business selling or the six steps did not come up clean, they will keep the business up and running, losing more and more money each day. Researching is huge to being a consumer psychologist as you have to do your due diligence on your idea. Under researching also includes marketing. Marketing can be very expensive, but can find cheaper ways out of it. The expensive route is going commercials and ads in magazines or newspapers. If you want to go the cheap route, you can have sales, promotions or print out flyers and hand it out to your demographic area. In Cracking the Code of Consumer Psychology by Dorie Clark, Clark brings up a good point of business owners take easy routes out and do not do their due diligence on their business to see how it will fare in the demographic area. Clark also brings up a quote by the famous Steve Jobs; "people do not know what they want until you show them the service or product." That is a great quote by Mr. Jobs as that is 100% true. That is where your marketing will come in handy and have to do a great job. If you have great marketing, there will be no turning back and your business will have complete success.

Lastly, consumer psychology and marketing strategies are pretty similar. But like most definitions, both do have their differences.  Consumer psychology is the beginning process of research. As that means, doing research to see if that business will make the business owner money. Going back to those six steps above. If you go through the six steps and you say; "yes, I know my business will sell and the demographic area is perfect." When you say that to yourself, you can then move onto the marketing strategies Marketing strategies is just to see what ways you can put your topic on top and to get your product or service out there. Like I mentioned above, newspaper, ads, flyers or words of the mouth. Marketing is a lot of work but a process you have to do to make more money and to have a happy stress free life.

At the end of it all, opening a  business is a lot of work but if you nail all the steps, you will be a lot more happy than working a full-time job all the time looking up to another boss. The downfall is your business could fail and lose oout on money, but if you are confidence, that is a gamble worth taking.

http://psychology.about.com/od/branchesofpsycholog1/a/consumer-psychology.htm

http://www.forbes.com/sites/dorieclark/2013/08/20/cracking-the-code-of-consumer-psychology/

Aiden

Let me first off saying, I would much rather do this in person but we don't see us much as in where we can talk. I hate it a lot and want to have conversations with you. You are a very beautiful and hard-working girl, plus I can tell how sweet you really are. It's not to see that in you and why I like you so much. I would like to get to know each other better and maybe hope for you to give a chance to take you out on a date. I guarantee you will not regret the decision. I would do anything for you and help you anyway I can. I'm very nice and you will be the first thought that comes to my mind 24/7. I would make time for you anytime and change my schedule if I have to so we can hangout. Whatever your schedule has, I'll coordinate out schedules together so we can go out. A main reason I still like to go to work is to see your beautiful self come in. Just seeing you makes my day. I don't know if you know the song, but "Against All Odds" by Phil Collins feels like the situation and makes me thing. I would have the link to click to, but since it's a letter, it's kinda hard to, lol. Oh what technology has done to us, haha. I would do anything to have you in my life, seriously! You can either talk to me about this in person - I can stay later to what you get off or you can text me still at 815-272-1135 at anytime! :)

Chris

The instrument that I believe is the best to use in an survey. Conducting a survey can get a vast majority of all demographics and best results possible. Going with the lack of production with employees. You can have the survey on all co workers and see how they feel about one another. A survey regulated around what all the co workers think will give good results and see how they feel about one another. Working at McDoanld's for four and a half years saw that and how other co workers will back stab you in a heart beat to get one step ahead of you. Places in retail or the food industry and worker by younger adults and drama is huge when it comes to it. With drama being in the work place, production is down and the best service will not be there at that given time. Also, when conducting the survey you should ask the customers as well. In reality, customers are whom make up your business and opinions are valid to the point of knowing there thought. The customer you survey would have to be ones that have come back and new ones to see what they all think. It doesn't hurt on how much information you get out of the survey unless the demographics, genders and races are not a like. The best sampling to look at and use when conducting a business is the convenience sampling. An survey is not expensive and cheap. Cheap is exactly what convenience sampling is. Saving money these days is all that matters and by saving money, you can work on more better stuff that means a lot more. If you were looking for a method, stick with the convenience method and you'll be just fine and will get all the results you need to know. When conducting a business research, use the survey instrument and the convenience method. 

Collecting data is not a hard task but have to be very detailed. Collecting data can be fun at times. It is fun to see what comes out of the date that you never knew before. Especially in a survey as results are mixed and get to see people's different views on each and every subject. For example Family Feud and every question varies in different subjects and taken from as many people in all different areas and varies from all kinds of people. Family Feud is the best example to relating to this week and how surveys generally work. Another good technique is an interview. When you want to get to the bottom line of an answers, go the interview route. Going with an interview, you can ask the question you want to know and not go through all the back chains of getting the same answer. When interviewing a professional athlete, you can just ask him and how he feels and what is going on with his career and if he heard anything about a call-up in the minors. Instead of being a fan or in the media guessing when he will get a call-up. That usually does not work too well and the guessing is never right. The front office of whom does the call ups doesn't do what we want to get done. Primary research is research you conduct and are the one that compiled all the information on your own while secondary research is research other researchers found out and you just took their information down. Like looking up research, that would be secondary research. Random Sampling is an sample of random stuff that you don't know at first. Like picking names out of a hat with eyes closed.