1) http://www.emeraldinsight.com.ezproxy.apollolibrary.com/journals.htm?articleid=17019404

This article shows how young consumers think and their mindset to buying. Young consumers are the most one's to watch out there.

2) http://search.proquest.com.ezproxy.apollolibrary.com/docview/227730832

When coming the buying, consumers don't think of the consequences. But there are always consequences and this shows.