I guess you wonder who Wally Haywood is from the title, he was appointed to chief of sales and marketing director of the Chicago Cubs today. He was helping out the 2016 Olympics for Chicago.
The Cubs moved late last week to install plywood that extends 60 feet off the back of the left-center field bleachers. It allows the team to block the Horseshoe Casino advertisement on that building and allows the Cubs to begin to sell their own ads on future billboards in that area.
According to Cubs officials, only two rooftop views will be impeded slightly by this new project.
Rooftop owners, as part of their agreement with the Cubs, can only advertise their Web sites for sales purposes on their buildings. No other advertising is allowed.
If the Ricketts family doesn't feel the new 60-foot structure fits into the culture of their famed ballpark, it will have the right to remove the temporary sign.
The Cubs are hoping not to have a problem with the landmark authority. Wrigley is registered as an history landmark. Any changes to the exterior of the park must be approved by the landmark authority.
The Cubs believe since the sign is temporary, they are entitled to extend the billboard above the bleachers.
Nothing spectacular today but more news will come shortly, patience I guess